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The most powerful brain supplement backed by science

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VEGAN FORMULA
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SCIENCE BACKED
GMP CERTIFIED

formulated for brain power

An innovative brain supplement to support Energy, Focus, Mood and Sleep.

MOST ADVANCED

BRAINCARE DAY | NIGHT

  • Energy + Focus
  • Relax + Recover
  • Positive Mood
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FOCUS + ENERGY
A bottle and box of noops nootropics Braincare supplements on a light lilac background. Use this vegan and science backed formula to support focus, energy, memory and cognative function

BRAIN CARE | DAY

  • Energy + Focus
  • Memory + Brain Fog
  • Mental Performance
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MOOD + SLEEP
A bottle and box of noops nootropics Braincare Night supplements against a lilac background. Use this vegan and science backed formula to support anxiety, mood relief, sleep support and relaxation

BRAIN CARE NIGHT

  • Positive Mood
  • Sleep
  • Relax + Recover
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OUR INGREDIENTS

Premium high potency ingredients

The scientifically backed supplement that supports your brain health around the clock, delivering the right nutrients at the right time.

  • Day
  • Night
L-TYROSINE

The L-Tyrosine in our Noops formula is included to enhance mental focus, clarity and stress resilience. It supports the production of key neurotransmitters, helping you stay sharp and focused, especially during times of stress or mental fatigue.

BACOPA EXTRACT

We included Bacopa Monnieri for its powerful cognitive benefits. Known for supporting memory and mental clarity, Bacopa helps improve focus, learning ability, and overall brain function. Its adaptogenic properties also assist in reducing stress, allowing you to stay calm and sharp, making it easier to handle daily mental tasks and challenges.

IRON

We have included Iron as Bisglycinate, a gentle, highly absorbable form of iron that supports healthy red blood cell production and optimal oxygen flow. By boosting energy levels and reducing fatigue, it helps keep you energised and focused throughout the day.

BAMBOO EXTRACT

Our Noops formula includes Bamboo Extract, a natural source of silica that supports healthy skin, hair, nails, and joints. it is being researched for potential benefits for invigoration of the body.

LIONS MANE

Lion’s Mane Mushroom, included in our day formula, is known for its powerful cognitive benefits. It supports brain health by promoting focus, mental clarity, and memory function. By enhancing nerve growth and reducing brain fog, Lion’s Mane helps you stay sharp and clear-headed throughout the day.

PINE BARK

Noops formula includes Pine Bark Extract, a powerful antioxidant known for supporting cognitive function and circulation. It helps improve focus, memory, and mental clarity by promoting healthy blood flow to the brain, helping you maintain clear thinking and stay productive.

SIBERIAN GINSENG

Our Noops formula contains Siberian Ginseng, known for boosting energy and enhancing mental clarity. It helps improve resilience to stress, combats fatigue, and promotes sustained focus, keeping you sharp and energised throughout the day.

B VITAMINS

We use the highest-quality, most absorbable forms of B vitamins to deliver a natural energy boost, helping you stay focused and alert throughout the day. Combat fatigue; leaving you feeling energised and mentally sharp, ready to tackle whatever the day brings.

L-CARNITINE

Our Noops Day formula uses high-quality L-Carnitine Tartrate, known for its superior absorption and effectiveness. This form of L-Carnitine supports natural energy production, helping you feel more focused and energised while reducing feelings of fatigue. With regular use, it enhances both mental clarity and physical endurance, keeping you at your best.

GINKGO BILOBA

We use a potent Ginkgo Biloba 50:1 extract to support cognitive function. This high-quality extract enhances memory, focus, and mental clarity, helping you feel sharper and more alert throughout the day.

VITAMIN D3

Our Noops formula includes vegan-friendly Vitamin D3 sourced from algae, ensuring a high-quality, plant-based option for supporting immune health and overall vitality.

ZINC

We included Zinc Bisglycinate in our night formula, a highly absorbable form of zinc known for its superior bioavailability. Zinc supports immune function and helps the body repair and regenerate while you sleep.

MAGNESIUM

Our night formula contains Magnesium Bisglycinate, a highly absorbable and gentle form of magnesium. Known for its calming properties, magnesium helps relax muscles and ease tension, supporting more restful and uninterrupted sleep.

CHROMIUM

Our night formula contains Chromium Picolinate to support healthy blood sugar levels during sleep. This easily absorbed form of chromium helps regulate glucose, promoting balance and a more restful night’s sleep.

KSM-66® ASHWAGANDHA

Ashwagandha, as KSM-66® is a highly concentrated, premium form of this adaptogenic herb. Known for its ability to reduce stress and promote relaxation, KSM-66® helps calm the mind and body. Its stress-reducing properties support overall well-being and help you wake up feeling more balanced and refreshed.

LEMON BALM

The Lemon Balm Leaf extract in our night formula helps promote relaxation and calm. This high-quality extract supports better sleep by soothing the mind and reducing stress, helping you unwind for a restful night's sleep.

MONTMORENCY CHERRY

Montmorency Cherry is a high-quality source of natural compounds that support better sleep. It helps regulate your sleep cycle, promoting deeper, more restful sleep so you wake up feeling refreshed.

LAVENDER

We included Lavender Herb extract in our Noops formula for its calming properties. Lavender is known for promoting relaxation and reducing stress, helping you unwind more easily. With its soothing effects, it supports a sense of calm and a positive mood.

INULIN (FOS)

Inulin is a high-quality prebiotic fibre that supports healthy digestion. It 'feeds' good gut bacteria, helping maintain overall gut health to contribute to better nutrient absorption.

LACTOSPORE®

We added LactoSpore® (Bacillus coagulans) to our night formula to support digestive health while you rest. This high-quality probiotic promotes a healthy balance of gut bacteria. By maintaining a healthy gut, LactoSpore® helps support overall well-being.

L-THEANINE

We included L-Theanine in our night formula to help promote relaxation and calm. It works to quiet the mind and reduce stress, making it easier to drift off to sleep naturally and wake up refreshed.

INGREDIENT RESEARCH

NHC/EFSA* approved ingredients

Discover the scientific evidence and research behind our premium ingredients.

  • Day
  • Night

Iron

SCIENTIFIC EVIDENCE
Iron is an essential element for brain development and function. Studies focus on neurotransmitter synthesis, uptake and degradation. All of which are involved in behaviour, memory, learning and sensory systems.
See the science

9

Claims &

Studies

Bacopa Extract

SCIENTIFIC EVIDENCE
Bacopa monnieri is commonly used in Ayurvedic medicine. Studies investigate the impact it is thought to have on cognitive function, memory, stress relief, anxiety, general mood and vitality.
See the science

12

Claims &

Studies

Lions Mane

SCIENTIFIC EVIDENCE
This mushroom has recently gained popularity for its potential neuroprotective and antioxidant properties. This has prompted experts to look at its potential for neurogenerative conditions and cognitive decline.
See the science

10

Studies

Vitamin B2 (Riboflavin)

SCIENTIFIC EVIDENCE
Neuroinflammation is a significant risk factor for cognitive dysfunction. Studies into Vitamin B2 look at how Riboflavin improves cognitive impairment via its anti-inflammation and anti-oxidative stress properties.
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5

Claims &

Studies

Vitamin B7 (Biotin)

SCIENTIFIC EVIDENCE
Vitamin B7 plays an important role in cell regulation which is crucial for the brain via neurotransmitters. This has led to studies focusing on how B vitamins play a regulatory role in memory and learning.
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4

Claims &

Studies

Vitamin B1 (Thiamine)

SCIENTIFIC EVIDENCE
Vitamin B1 Thiamine deficiency in the brain has been implicated in dementia and symptoms of depression. Study by experts are looking into how Thiamine can support brain function.
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6

Claims &

Studies

Vitamin B5 (Pantothenic Acid)

SCIENTIFIC EVIDENCE
This is one of the B vitamins critical in the formation of Co-enzyme A, that helps enzymes in the body to function and for general energy production. Studies look into the role that pantothenic acid has in the synthesis of neurotransmitters.
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5

Claims &

Studies

Pine Bark Extract

SCIENTIFIC EVIDENCE
Research suggests that Pine Bark enhances brain function through antioxidant support and improved cerebral blood flow.
See The Science

1

Claims &

Studies

Siberian Ginseng

SCIENTIFIC EVIDENCE
Siberian ginseng is an adaptogen compound, that is commonly used in traditional medicine to combat fatigue. It is also thought to impact on cognition, stress and neuroprotection as evidenced by a number of studies.
See The science

11

Claims &

Studies

Sage Leaf (Salvia Officinalis)

SCIENTIFIC EVIDENCE
Improves mental performance. Helps with working memory. Supports good cognitive function.
See The Science

7

Claims &

Studies

L-Tyrosine

SCIENTIFIC EVIDENCE
The main benefits of L-tyrosine relate to catecholamines (dopamine) in the brain which may become depleted during stressful situations. Multiple studies have demonstrated it may prevent cognitive decline.
See The Science

7

Studies

The Science
CLAIM / STUDY RESOURCE
Iron contributes to normal cognitive function https://efsa.onlinelibrary.wiley.com/doi/10.2903/j.efsa.2009.1215
Iron has a role in the process of cell division https://efsa.onlinelibrary.wiley.com/doi/10.2903/j.efsa.2009.1215
Iron contributes to normal formation of red blood cells and haemoglobin https://efsa.onlinelibrary.wiley.com/doi/10.2903/j.efsa.2009.1215
Iron contributes to the reduction of tiredness and fatigue https://efsa.onlinelibrary.wiley.com/doi/10.2903/j.efsa.2009.1215
Iron deficiency and common neurodevelopmental disorders https://pubmed.ncbi.nlm.nih.gov/36173945
Iron deficiency in Attention-Deficit Hyperactivity disorder, Autism spectrum disorder, internalizing and externalizing disorders, and movement disorders https://pubmed.ncbi.nlm.nih.gov/37147046
Iron and attention-deficit/hyperactivity disorder: What is the empirical evidence so far? A systematic review of the literature https://pubmed.ncbi.nlm.nih.gov/23082739
Could treatment of iron deficiency both improve ADHD and reduce cardiovascular risk during treatment with ADHD drugs? https://pubmed.ncbi.nlm.nih.gov/22632845
Effect of Oral Iron Supplementation on Cognitive Function among Children and Adolescents in Low- and Middle-Income Countries: A Systematic Review and Meta-Analysis https://pubmed.ncbi.nlm.nih.gov/36558491
The Science
CLAIM / STUDY RESOURCE
May help to improve concentration and memory https://www.gov.uk/government/publications/on-hold-health-claims-on-foods
Helps the maintenance of good cognitive function/helps to maintain memory with age decline and to preserve cognitive function https://www.gov.uk/government/publications/on-hold-health-claims-on-foods
Helps the peripherical blood micro circulation/contributes to normal blood circulation, which is associated with brain performance https://www.gov.uk/government/publications/on-hold-health-claims-on-foods
Meta-analysis of randomized controlled trials on cognitive effects of bacopa monnieri extract https://pubmed.ncbi.nlm.nih.gov/24252493
Neuroprotection with bacopa monnieri - a review of experimental evidence https://pubmed.ncbi.nlm.nih.gov/33675463
Bacopa monnieri for disorders affecting brain: current perspectives https://pubmed.ncbi.nlm.nih.gov/35043757
Neuropharmacological review of the nootropic herb bacopa monnieri https://pubmed.ncbi.nlm.nih.gov/23772955
Neuropharmacological and cognitive effects of Bacopa monnieri (L.) Wettst - A review on its mechanistic ASPECTS https://pubmed.ncbi.nlm.nih.gov/31126578
Use of Bacopa monnieri in the Treatment of Dementia Due to Alzheimer Disease: Systematic Review of Randomized Controlled Trials https://pubmed.ncbi.nlm.nih.gov/35612544
The effectiveness of Bacopa monnieri (Linn.) Wettst. as a nootropic, neuroprotective, or antidepressant supplement: analysis of the available clinical data https://pubmed.ncbi.nlm.nih.gov/33436817
Bacopa monniera leaf extract up-regulates tryptophan hydroxylase (TPH2) and serotonin transporter (SERT) expression: implications in memory formation https://pubmed.ncbi.nlm.nih.gov/21129470
Evaluation of comparative free-radical quenching potential of Brahmi (Bacopa monnieri) and Mandookparni (Centella asiatica) https://pubmed.ncbi.nlm.nih.gov/22408313
The Science
CLAIM / STUDY RESOURCE
Reduction of depression and anxiety by 4 weeks Hericium erinaceus (Lions Mane) intake https://pubmed.ncbi.nlm.nih.gov/20834180
Neurotrophic properties of the Lion's mane medicinal mushroom, Hericium erinaceus (Higher Basidiomycetes) from Malaysia https://pubmed.ncbi.nlm.nih.gov/24266378
Neurohealth Properties of Hericium erinaceus (Lions Mane) Mycelia Enriched with Erinacines https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5987239
Hericium erinaceus (Lions Mane), an amazing medicinal mushroom https://link.springer.com/article/10.1007/s11557-015-1105-4
Hericium erinaceus (Lions Mane): an edible mushroom with medicinal values https://www.degruyter.com/document/doi/10.1515/jcim-2013-0001/html
Improving effects of the mushroom Yamabushitake (Hericium erinaceus) on mild cognitive impairment: a double-blind placebo-controlled clinical trial https://pubmed.ncbi.nlm.nih.gov/18844328
Improvement of cognitive functions by oral intake of Hericium erinaceus https://pubmed.ncbi.nlm.nih.gov/31413233
Reduction of depression and anxiety by 4 weeks Hericium erinaceus intake https://pubmed.ncbi.nlm.nih.gov/20834180
Hericium erinaceus Improves Mood and Sleep Disorders in Patients Affected by Overweight or Obesity: Could Circulating Pro-BDNF and BDNF Be Potential Biomarkers? https://pubmed.ncbi.nlm.nih.gov/31118969
Therapeutic Potential of Hericium erinaceus for Depressive Disorder https://pubmed.ncbi.nlm.nih.gov/31881712
The Science
CLAIM / STUDY RESOURCE
Contribution to normal psychological functions https://efsa.onlinelibrary.wiley.com/doi/10.2903/j.efsa.2010.1814
Contributes to the protection of cells from oxidative stress https://efsa.onlinelibrary.wiley.com/doi/10.2903/j.efsa.2010.1814
Contributes to the normal metabolism of iron https://efsa.onlinelibrary.wiley.com/doi/10.2903/j.efsa.2010.1814
Contributes to normal functioning of the nervous system https://efsa.onlinelibrary.wiley.com/doi/10.2903/j.efsa.2010.1814
Contributes to the reduction of tiredness and fatigue https://efsa.onlinelibrary.wiley.com/doi/10.2903/j.efsa.2010.1814
Riboflavin and pyridoxine restore dopamine levels and reduce oxidative stress in brain of rats https://pubmed.ncbi.nlm.nih.gov/30413185
The Science
CLAIM / STUDY RESOURCE
Contributes to normal psychological function https://efsa.onlinelibrary.wiley.com/doi/10.2903/j.efsa.2010.1728
Contributes to normal functioning of the nervous system https://efsa.onlinelibrary.wiley.com/doi/10.2903/j.efsa.2010.1728
Contributes to the maintenance of normal mucous membranes https://efsa.onlinelibrary.wiley.com/doi/10.2903/j.efsa.2010.1728
The protective effect of biotin supplementation and swimming training on cognitive impairment and mental symptoms in a rat model of Alzheimer's disease: A behavioural, biochemical, and histological study https://www.cell.com/heliyon/fulltext/S2405-8440(24)08330-0
The Science
CLAIM / STUDY RESOURCE
Thiamine contributes to normal psychological function https://efsa.onlinelibrary.wiley.com/doi/10.2903/j.efsa.2009.1222
Thiamine contributes to the normal functioning of the nervous system https://efsa.onlinelibrary.wiley.com/doi/10.2903/j.efsa.2009.1222
Thiamin deficiency and brain disorders https://pubmed.ncbi.nlm.nih.gov/19087395
Thiamine-dependent regulation of mammalian brain pyridoxal kinase in vitro and in vivo https://pubmed.ncbi.nlm.nih.gov/35050500
Thiamine and benfotiamine improve cognition and ameliorate GSK-3β-associated stress-induced behaviours in mice https://pubmed.ncbi.nlm.nih.gov/27825907
Thiamine and benfotiamine prevent stress-induced suppression of hippocampal neurogenesis in mice exposed to predation without affecting brain thiamine diphosphate levels https://pubmed.ncbi.nlm.nih.gov/28506637
The Science
CLAIM / STUDY RESOURCE
Pantothenic acid contributes to normal mental performance (Mental Performance) https://efsa.onlinelibrary.wiley.com/doi/10.2903/j.efsa.2009.1218
Reduction of tiredness and fatigue https://efsa.onlinelibrary.wiley.com/doi/10.2903/j.efsa.2009.1218
Pantothenic acid contributes to the normal synthesis and metabolism of steroid hormones, vitamin D and some neurotransmitters https://www.efsa.europa.eu/en/efsajournal/pub/1218
Cerebral deficiency of vitamin B5 (d-pantothenic acid; pantothenate) as a potentially reversible cause of neurodegeneration and dementia in sporadic Alzheimer's disease https://pubmed.ncbi.nlm.nih.gov/32416962
Major involvement of Na(+) -dependent multivitamin transporter (SLC5A6/SMVT) in uptake of biotin and pantothenic acid by human brain capillary endothelial cells https://www.ncbi.nlm.nih.gov/pubmed/25809983
Pantothenic acid transport and metabolism in the central nervous system https://www.ncbi.nlm.nih.gov/pubmed/3080905
Development and Characterisation of Pantothenic Acid Transport in Brain https://onlinelibrary.wiley.com/doi/abs/10.1111/j.1471-4159.1986.tb04536.x
Vitamin transport and homeostasis in mammalian brain: focus on Vitamins B and E https://www.ncbi.nlm.nih.gov/pubmed/17645457/
B Vitamins and the Brain: Mechanisms, Dose and Efficacy—A Review https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4772032/
The Science
CLAIM / STUDY RESOURCE
Helps to maintain good health by protecting cells & tissues through its antioxidant property. https://www.gov.uk/government/publications/on-hold-health-claims-on-foods
The Science
CLAIM / STUDY RESOURCE
Clinically/scientifically proven extract to help maintaining optimal stamina, feeling of energy and vitality, physical and mental well-being https://www.gov.uk/government/publications/on-hold-health-claims-on-foods
Clinically/scientifically proven extract to help to support vitality in the body and to contributes to the body’s resistance to stress https://www.gov.uk/government/publications/on-hold-health-claims-on-foods
Clinically/scientifically proven extract to make you feel more energetic https://www.gov.uk/government/publications/on-hold-health-claims-on-foods
Helps to maintain good cognitive performance https://www.gov.uk/government/publications/on-hold-health-claims-on-foods
Contributes to normal blood circulation, which is associated with brain performance and reactivity https://www.gov.uk/government/publications/on-hold-health-claims-on-foods
Supports memory performance https://www.gov.uk/government/publications/on-hold-health-claims-on-foods
Helps to maintain physical and mental capacities in cases of weakness, exhaustion, tiredness, and loss of concentration https://www.gov.uk/government/publications/on-hold-health-claims-on-foods
Contributes to optimal mental and cognitive activity https://www.gov.uk/government/publications/on-hold-health-claims-on-foods
Effect of eleutherococcus (GINSENG) on short-term memory and visual perception in healthy humans https://www.ncbi.nlm.nih.gov/pubmed/14650206
Inhibitory effects of Eleutherococcus senticosus extracts on amyloid beta(25-35)-induced neuritic atrophy and synaptic loss https://www.ncbi.nlm.nih.gov/pubmed/18612196
Neuroprotective effects of Eleutherococcus senticosus bark on transient global cerebral ischemia in rats https://www.ncbi.nlm.nih.gov/pubmed/21645606
The Science
CLAIM / STUDY RESOURCE
Improves mental performance/ Helps to maintain working memory and brain performances/ Contributes to memory functions/ Helps in case of memory problems/ Supports memory and brain performances/ Helps concentration and mental performances/ Maintains memory and preserves cognitive functions/ Supports good cognitive performance/ Supports memory performance https://www.gov.uk/government/publications/on-hold-health-claims-on-foods
Positive modulation of mood and cognitive performance following administration of acute doses of Salvia lavandulaefolia essential oil to healthy young volunteers https://pubmed.ncbi.nlm.nih.gov/15639154
Polyphenolics of Salvia-a review https://pubmed.ncbi.nlm.nih.gov/11809447
A focused review on cognitive improvement by the Genus Salvia L. (Sage) from ethnopharmacology to clinical evidence https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9966473
The acute and chronic cognitive effects of a Sage Extract: A randomized, placebo-controlled study in healthy humans https://www.mdpi.com/2072-6643/13/1/218
A review of its potential cognitive-enhancing and protective effects https://pubmed.ncbi.nlm.nih.gov/27888449
Therapeutic properties of several chemical compounds of Salvia officinalis L. in Alzheimer's disease https://pubmed.ncbi.nlm.nih.gov/33390133
The Science
CLAIM / STUDY RESOURCE
Behavioural and cognitive effects of tyrosine intake in healthy human https://pubmed.ncbi.nlm.nih.gov/25797188
Effect of tyrosine supplementation on clinical and healthy populations under stress or cognitive demands https://pubmed.ncbi.nlm.nih.gov/26424423
Tyrosine for mitigating stress and enhancing performance in healthy adult humans, a rapid evidence assessment of the literature https://pubmed.ncbi.nlm.nih.gov/26126245
Increased tyrosine availability increases brain regional DOPA levels in vivo https://pubmed.ncbi.nlm.nih.gov/22841861
L-tyrosine to alleviate the effects of stress? https://pubmed.ncbi.nlm.nih.gov/17476368
Tyrosine reverses a cold-induced working memory deficit in humans https://pubmed.ncbi.nlm.nih.gov/8029265
Tyrosine, phenylalanine, and catecholamine synthesis and function in the brain https://pubmed.ncbi.nlm.nih.gov/17513421

Zinc

STRONG EVIDENCE
Zinc inhibits N-methyl-D-aspartate (NDMA) receptors. This is important because NDMA receptors contribute elevated glutamatergic neurotransmission which depression is characterised by. Which is why many studies have focused on zinc and mental health.
See the science

8

Claims &

Studies

Magnesium Glycinate

SCIENTIFIC EVIDENCE
Magnesium is an essential dietary nutrient, studies of which indicate it may normalise age-related changes in sleep patterns or improve sleep for those who have insomnia. As well as reduce frequency and intensity of migraine.
See the science

12

Claims &

Studies

Ginkgo Biloba

STRONG EVIDENCE
Ginkgo is often used as a dietary supplement for cognitive improvement. Many studies are focused on how Gingko can improve cognitive function in healthy middle-aged people, older people and healthy younger people.
See the science

14

Claims &

Studies

Lactospore Probiotic

Strong Evidence
Lactospore is a patented and clinically studied strain of Bascillus coagulans MTCC 5856 from Sabinsa. Recent studies are recognising the relationship between the gut-brain axis and resilience and stress. It appears that the gut biome may be associated with psychiatric conditions.
See The Science

5

Studies

Lemon Balm

Strong Evidence
Melissa officinalis (Lemon Balm) has been traditionally used for improving cognition, and reducing stress and anxiety. Theoretically calmness inducing agents should help with sleep. Not surprisingly these are the areas covered by studies.
See The Science

12

Claims &

Studies

Ashwagandha

Strong Evidence
Ashwagandha is best known for its anxiolytic (anti-anxiety) and stress-relieving effects. It also seems to reduce cortisol levels. A growing body of evidence supports the efficacy of ashwagandha for improving total sleep time and sleep quality
See The science

22

Claims &

Studies

Vitamin B12

Strong Evidence
Vitamin B12 is often used for general fatigue and might benefit people with myalgic encephalomyelitis (chronic fatigue syndrome) (ME/CFS). One study found that vitamin B12 improved symptoms of fatigue in two thirds of people with ME/CFS.
See The Science

4

Claims &

Studies

Vitamin B6

Strong Evidence
Vitamin B6 is important for the synthesis of many neurotransmitters, including GABA, serotonin, dopamine, noradrenalin, histamine, glycine, and d-serine, indicating that vitamin Research suggest that B6 supplementation may enhance many neurotransmitter systems.
See The Science

6

Claims &

Studies

Vitamin D

Strong Evidence
Vitamin D is the “sunshine vitamin” and sunshine is implicated in mood. So it makes sense that researchers have intently explored vitamin D supplementation for depression and other low mood related conditions.
See The Science

8

Claims &

Studies

L-Theanine

Strong Evidence
Current evidence indicates that Theanine may help reduce stress and anxiety in people experiencing acutely stressful situations. Some smaller studies have also found that L-theanine might lower depression and anxiety scores in healthy people.
See The Science

13

Claims &

Studies

The Science
CLAIM / STUDY RESOURCE
Zinc contributes to normal cognitive function https://www.efsa.europa.eu/en/efsajournal/pub/1229
Zinc contributes to DNA synthesis and cell division https://www.efsa.europa.eu/en/efsajournal/pub/1229
Zinc contributes to normal protein synthesis https://www.efsa.europa.eu/en/efsajournal/pub/1819
Zinc contributes to the protection of cells from oxidative stress (protection of DNA, proteins and lipids from oxidative damage) https://www.efsa.europa.eu/en/efsajournal/pub/1229
From development to treatment: A comparative/ dose response meta-analysis of observational studies and randomized controlled trials https://pubmed.ncbi.nlm.nih.gov/32829928
Effect of zinc supplementation on mood states in young women: a pilot study https://pubmed.ncbi.nlm.nih.gov/20087376
Effect of Zinc Supplementation on Physical and Psychological Symptoms, Biomarkers of Inflammation, Oxidative Stress, and Brain-Derived Neurotrophic Factor in Young Women with Premenstrual Syndrome: a Randomized, Double-Blind, Placebo-Controlled Trial https://pubmed.ncbi.nlm.nih.gov/31154571
Zinc monotherapy increases serum brain-derived neurotrophic factor (BDNF) levels and decreases depressive symptoms in overweight or obese subjects: a double-blind, randomized, placebo-controlled trial https://pubmed.ncbi.nlm.nih.gov/24621065
The Science
CLAIM / STUDY RESOURCE
Magnesium contributes to normal psychological function https://www.efsa.europa.eu/en/efsajournal/pub/1807
Magnesium contributes to a reduction of tiredness and fatigue https://www.efsa.europa.eu/en/efsajournal/pub/1807
Magnesium contributes to electrolyte balance https://www.efsa.europa.eu/en/efsajournal/pub/1807
Magnesium contributes to normal functioning of the nervous system https://www.efsa.europa.eu/en/efsajournal/pub/1807
Magnesium has a role in the process of cell division https://www.efsa.europa.eu/en/efsajournal/pub/1807
The Role of Magnesium in Neurological Disorders https://pubmed.ncbi.nlm.nih.gov/29882776
Magnesium status and attention deficit hyperactivity disorder (ADHD): A meta-analysis https://pubmed.ncbi.nlm.nih.gov/30807974
Oral Mg(2+) supplementation reverses age-related neuroendocrine and sleep EEG changes in humans https://pubmed.ncbi.nlm.nih.gov/12163983
Magnesium supplementation improves indicators of low magnesium status and inflammatory stress in adults older than 51 years with poor quality sleep https://pubmed.ncbi.nlm.nih.gov/21199787
The effect of magnesium supplementation on primary insomnia in elderly: A double-blind placebo-controlled clinical trial https://pubmed.ncbi.nlm.nih.gov/23853635
Why all migraine patients should be treated with magnesium https://pubmed.ncbi.nlm.nih.gov/22426836
The Role of Magnesium in Pathophysiology and Migraine https://pubmed.ncbi.nlm.nih.gov/31691193
The Science
CLAIM / STUDY RESOURCE
Helps maintaining mental well-being (e.g by maintaining focus on the work memory in the short term and during moments of increased stress): Claim No (2261) https://www.gov.uk/government/publications/on-hold-health-claims-on-foods
Help maintaining memory with age decline and to preserve cognitive function: Claim No (3364) https://www.gov.uk/government/publications/on-hold-health-claims-on-foods
Help maintaining good cognitive functions, to contribute to a normal blood circulation which is associated with brain performance and reactivity: Claim No (4567) https://www.gov.uk/government/publications/on-hold-health-claims-on-foods
Retain and recall facts, to maintain clear thinking and to maintain day-to-day focus: Claim No (2261) https://www.gov.uk/government/publications/on-hold-health-claims-on-foods
Contribute to mental and cognitive activities: Claim No (2261) https://www.gov.uk/government/publications/on-hold-health-claims-on-foods
Clinically/scientifically proven to help maintaining mental well-being e.g by maintaining focus on the work memory in the short term and during moments of increased stress: Claim No (3364) https://www.gov.uk/government/publications/on-hold-health-claims-on-foods
Clinically/scientifically proven to helps maintaining memory with age decline and to preserve cognitive function: Claim No (3364) https://www.gov.uk/government/publications/on-hold-health-claims-on-foods
Clinically/scientifically proven to help maintaining good cognitive functions, to contribute to a normal blood circulation which is associated with brain performance and reactivity: Claim No (3364) https://www.gov.uk/government/publications/on-hold-health-claims-on-foods
Clinically/scientifically proven to retain and recall facts, to maintain clear thinking and to maintain day-to-day focus: Claim No (3364) https://www.gov.uk/government/publications/on-hold-health-claims-on-foods
Clinically/scientifically proven to contribute to mental and cognitive activities: Claim No (3364) https://www.gov.uk/government/publications/on-hold-health-claims-on-foods
Meta-analysis of the efficacy and safety of Ginkgo biloba extract for the treatment of dementia https://pubmed.ncbi.nlm.nih.gov/26819725
Specific memory effects of Ginkgo biloba extract EGb 761 in middle-aged healthy volunteers https://pubmed.ncbi.nlm.nih.gov/21802920
A double-blind, placebo-controlled, randomized trial of Ginkgo biloba extract EGb 761 in a sample of cognitively intact older adults: neuropsychological findings https://pubmed.ncbi.nlm.nih.gov/12404671
Effects of Ginkgo biloba on cerebral blood flow assessed by quantitative MR perfusion imaging: a pilot study https://pubmed.ncbi.nlm.nih.gov/21061003
The Science
CLAIM / STUDY RESOURCE
Bacillus coagulans MTCC 5856 for the management of major depression with irritable bowel syndrome: a randomised, double-blind, placebo controlled, multi-centre, pilot clinical study https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6034030
The Power of Psychobiotics in Depression: A Modern Approach through the Microbiota Gut–Brain Axis: A literature Review. Nutrients 2024, 16, 1054. DOI: 10.3390/nu16071054 https://www.mdpi.com/2072-6643/16/7/1054
Anxiolytic- and antidepressant-like effects of Bacillus coagulans Unique IS-2 mediate via reshaping of microbiome gut-brain axis in rats https://pubmed.ncbi.nlm.nih.gov/36641109
Probiotic characteristics of Bacillus coagulans and associated implications for human health and diseases https://www.sciencedirect.com/science/article/pii/S1756464619305675
Clinical, gut microbial and neural effects of a probiotic add-on therapy in depressed patients: a randomized controlled trial https://www.nature.com/articles/s41398-022-01977-z
The Science
CLAIM / STUDY RESOURCE
Clinically/scientifically proven to help maintain a positive mood and good cognitive functioning: Claim No (2084) https://www.gov.uk/government/publications/on-hold-health-claims-on-foods
Contributes to optimal relaxation; Helps to support relaxation and mental and physical well-being; Contributes to a good and calm rest: Claim No (2848) https://www.gov.uk/government/publications/on-hold-health-claims-on-foods
Support calmness and to help sleep onset: Claim No (2848) https://www.gov.uk/government/publications/on-hold-health-claims-on-foods
Contributes to optimal relaxation: Claim No (2301) https://www.gov.uk/government/publications/on-hold-health-claims-on-foods
Contributes to a normal/ helps to maintain a healthy sleep: Claim No(2848) https://www.gov.uk/government/publications/on-hold-health-claims-on-foods
For insomnia and mental health Claim No (2301) https://www.gov.uk/government/publications/on-hold-health-claims-on-foods
Acts as an antioxidant: Claim No (3712) https://www.gov.uk/government/publications/on-hold-health-claims-on-foods
Maintain the natural hormonal balance of the human body: Claim No (4444) https://www.gov.uk/government/publications/on-hold-health-claims-on-foods
Contributes to a good and calm rest: Claim No (2848) https://www.gov.uk/government/publications/on-hold-health-claims-on-foods
The effects of lemon balm (Melissa officinalis L.) on depression and anxiety in clinical trials: A systematic review and meta-analysis https://pubmed.ncbi.nlm.nih.gov/34449930
Pilot trial of Melissa officinalis L. leaf extract in the treatment of volunteers suffering from mild-to-moderate anxiety disorders and sleep disturbances https://www.ncbi.nlm.nih.gov/pubmed/22207903
Melissa offinalis L. hydro-alcoholic extract inhibits anxiety and depression through the prevention of central oxidative stress and apoptosis https://pubmed.ncbi.nlm.nih.gov/32003913/
The Science
CLAIM / STUDY RESOURCE
Supports in periods of mental and nervous tension and anxiousness. Contributes to optimal relaxation. Helps to support relaxation, mental and physical wellbeing. Contributes to emotional balance and general wellbeing https://www.gov.uk/government/publications/on-hold-health-claims-on-foods
Improves the body's resistance to stress. Helps the body to deal with stress. Helps maintain mental balance. Supports mental function in the elderly. Supports the onset of sleep. Supports learning, memory and recall. Helps you recover from stressful events. Helps maintain emotional stability https://www.gov.uk/government/publications/on-hold-health-claims-on-foods
Stress & Anxiety: A prospective, randomized double-blind, placebo-controlled study of safety and efficacy of a high-concentration full-spectrum extract of ashwagandha root in reducing stress and anxiety in adults https://pubmed.ncbi.nlm.nih.gov/23439798
Memory & Cognition: Efficacy and safety of Ashwagandha (Withania somnifera (L.) Dunal) root extract in improving memory and cognitive functions https://pubmed.ncbi.nlm.nih.gov/28471731
Sleep Quality: Efficacy and safety of Ashwagandha (Withania somnifera) root extract in insomnia and anxiety https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6827862
Assessment of the Efficacy of Withania somniferaRoot Extract in Patients with Generalized Anxiety Disorder: A Randomized Double-blind Placebo- Controlled Trial https://pubmed.ncbi.nlm.nih.gov/32282308
An investigation into the stress-relieving and pharmacological actions of an ashwagandha (Withania somnifera) extract: A randomized, double-blind, placebo-controlled study https://pubmed.ncbi.nlm.nih.gov/31517876
Efficacy and Safety of Ashwagandha Root Extract on Cognitive Functions in Healthy, Stressed Adults: A Randomized, Double-Blind, Placebo-Controlled Study https://pubmed.ncbi.nlm.nih.gov/34858513
Efficacy of Withania somnifera supplementation on adult's cognition and mood https://pubmed.ncbi.nlm.nih.gov/34838432
Effect of Ashwagandha (Withania somnifera) extract on sleep: A systematic review and meta-analysis https://pubmed.ncbi.nlm.nih.gov/34559859
Does Ashwagandha supplementation have a beneficial effect on the management of anxiety and stress? A systematic review and meta-analysis of randomized controlled trials https://pubmed.ncbi.nlm.nih.gov/36017529
Effects of Withania somnifera (Ashwagandha) on Stress and the Stress- Related Neuropsychiatric Disorders Anxiety, Depression, and Insomnia https://pubmed.ncbi.nlm.nih.gov/34254920
Protective effect of Withania somnifera dunal root extract against protracted social isolation induced behavior in rats https://pubmed.ncbi.nlm.nih.gov/18476388
Anxiolytic-antidepressant activity of Withania somnifera glycowithanolides: an experimental study https://pubmed.ncbi.nlm.nih.gov/11194174
Neuroprotective effects of Withania somnifera dunal.: A possible mechanism https://pubmed.ncbi.nlm.nih.gov/19444606
A biologically active constituent of withania somnifera (ashwagandha) with antistress activity https://pubmed.ncbi.nlm.nih.gov/23105317
Effect of Withania somnifera root extract on reserpine-induced orofacial dyskinesia and cognitive dysfunction https://pubmed.ncbi.nlm.nih.gov/16444668
Protective role of Ashwagandha leaf extract and its component withanone on scopolamine-induced changes in the brain and brain-derived cells https://pubmed.ncbi.nlm.nih.gov/22096544
Efficacy and Safety of Ashwagandha Root Extract on Cognitive Functions in Healthy, Stressed Adults: A Randomized, Double-Blind, Placebo-Controlled Study https://pubmed.ncbi.nlm.nih.gov/34858513
Potential clinical applications of Ashwagandha (Withania somnifera) in medicine and neuropsychiatry https://pubmed.ncbi.nlm.nih.gov/36062480
Effects of Acute Ashwaganda Ingestion on Cognitive Function https://pubmed.ncbi.nlm.nih.gov/36231152
The Science
CLAIM / STUDY RESOURCE
Vitamin B12 contributes to neurological and psychological function https://www.efsa.europa.eu/en/efsajournal/pub/1756
Vitamin B12 conTributes to the reduction of tiredness and fatigue https://www.efsa.europa.eu/en/efsajournal/pub/1756
Open Trial of Vitamin B12 Nasal Drops in Adults With Myalgic Encephalomyelitis/Chronic Fatigue Syndrome: Comparison of Responders and Non-Responders https://pubmed.ncbi.nlm.nih.gov/31616305
Vitamin B12 in health and disease https://pubmed.ncbi.nlm.nih.gov/22254022
The Science
CLAIM / STUDY RESOURCE
Vitamin B6 contributes to normal psychological function https://www.efsa.europa.eu/en/efsajournal/pub/1759
Vitamin B6 contributes to the reduction of tiredness and fatigue https://www.efsa.europa.eu/en/efsajournal/pub/1759
High-dose Vitamin B6 reduces sensory over-responsivity https://centaur.reading.ac.uk/117809/
High-dose Vitamin B6 supplementation reduces anxiety and strengthens visual surround suppression https://onlinelibrary.wiley.com/doi/10.1002/hup.2852
B Vitamins and the Brain: Mechanisms, Dose and Efficacy--A Review https://pubmed.ncbi.nlm.nih.gov/26828517
Why is vitamin B6 effective in alleviating the symptoms of autism? https://pubmed.ncbi.nlm.nih.gov/29685187
The Science
CLAIM / STUDY RESOURCE
Vitamin D has a role to play in the process of cell division https://www.efsa.europa.eu/en/efsajournal/pub/1227
Impact of vitamin D on neurocognitive function in dementia, depression, schizophrenia and ADHD https://pubmed.ncbi.nlm.nih.gov/33049684/
Vitamin D: The "sunshine" vitamin https://pubmed.ncbi.nlm.nih.gov/22629085
Vitamin D and depression https://pubmed.ncbi.nlm.nih.gov/27750060
Vitamin D: A Narrative Review Examining the Evidence for Ten Beliefs https://pubmed.ncbi.nlm.nih.gov/26951286
Vitamin D supplementation to reduce depression in adults: meta-analysis of randomized controlled trials https://pubmed.ncbi.nlm.nih.gov/25701329
Testosterone and depression: systematic review and meta-analysis https://pubmed.ncbi.nlm.nih.gov/19625884
Testosterone in women--the clinical significance https://pubmed.ncbi.nlm.nih.gov/26358173
The Science
CLAIM / STUDY RESOURCE
Supports a natural sleep https://www.gov.uk/government/publications/on-hold-health-claims-on-foods
Helps to protect the body from free radicals https://www.gov.uk/government/publications/on-hold-health-claims-on-foods
Camellia sinensis has beneficial antioxidant properties https://www.gov.uk/government/publications/on-hold-health-claims-on-foods
Camellia sinensis supports resting metabolic rate https://www.gov.uk/government/publications/on-hold-health-claims-on-foods
Contributes to the natural defences of the body https://www.gov.uk/government/publications/on-hold-health-claims-on-foods
The neuropharmacology of L-theanine(N-ethyl-L-glutamine): a possible neuroprotective and cognitive enhancing agent https://pubmed.ncbi.nlm.nih.gov/17182482
Neuroprotective effects of theanine and its preventive effects on cognitive dysfunction https://pubmed.ncbi.nlm.nih.gov/21477654
The cognitive-enhancing outcomes of caffeine and L-theanine: A systematic review https://pubmed.ncbi.nlm.nih.gov/35111479
The Effects of Green Tea Amino Acid L-Theanine Consumption on the Ability to Manage Stress and Anxiety Levels: a Systematic Review https://pubmed.ncbi.nlm.nih.gov/31758301
Effects of L-Theanine Administration on Stress-Related Symptoms and Cognitive Functions in Healthy Adults: A Randomized Controlled Trial https://pubmed.ncbi.nlm.nih.gov/31623400
L-theanine improves neurophysiological measures of attention in a dose-dependent manner: a double-blind, placebo-controlled, crossover study https://pubmed.ncbi.nlm.nih.gov/32777998
Effects of l-Theanine on Cognitive Function in Middle-Aged and Older Subjects: A Randomized Placebo-Controlled Study https://pubmed.ncbi.nlm.nih.gov/33751906
The deployment of intersensory selective attention: a high-density electrical mapping study of the effects of theanine https://pubmed.ncbi.nlm.nih.gov/17272967

our experts

Our experts are committed to science and your wellbeing. We believe in caring for your brain to enhance your life.

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anthea-mccourtie

Anthea McCourtie

Registered Nutritional Therapist

  • mBANT
  • CNHC
  • BSc
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reviews
Braincare Day is a great morning supplement to help boost mental energy, brain performance and cognition, without over stimulating the body like caffeine.  The B complex of vita...
charlotte-hunter

Charlotte Hunter

Registered Nutritionist

  • BSc Nutritional Medicine
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Review
As a nutritionist with a deep understanding of the physiological changes women experience during menopause, I was instantly attracted to Braincare Day by Noops, a comprehensive ...
kelly-vines

Kelly Vines

Nutritional Therapist

  • BSc
  • DipNT
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Review
This new supplement formula is a game-changer for those dealing with ADHD and brain health challenges. As a nutritional therapist who regularly seeks out effective solutions for...
valentina-cartago

Valentina Cartago

Nutritional Therapist

  • DipION
  • BANT
  • CNHC
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Review
Having a family history of dementia and a special interest in supporting cognition, I was very excited to see Noops products.I find the formulation for Braincare day very intere...
emma-sweeny

Emma Sweeny

Nutritional Therapist

  • DipION
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Review
As a nutritional therapist with an interest in brain health, I support children & women with ADHD (often diagnosed later in life). Alongside diet and lifestyle changes, I wi...
kal-ratcliffe

Kal Ratcliffe

Registered Nutritional Therapist

  • BSc
  • mBANT
  • CNHC
As a nutritional therapist and gut health specialist I was excited to see a thoroughly researched and carefully formulated Braincare duo blend by Noops which delivers  a compreh...
lucy-harris

Lucy Harris

Registered Nutritional Therapist & Health Coach

  • DipION
  • mBANT
  • CNHC
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Review
As a nutritional therapist, it's crucial to me that the supplements I recommend are backed by solid scientific evidence, and Noops Braincare Day certainly meets that standar...
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angela-mccourtie

Angela McCourtie

Registered Nutritional Therapist

  • BSc
  • mBANT
  • CNHC
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Review
As a Registered Nutritional Therapist and Transformation Specialist, I work with busy, driven women over 40.  As you imagine stress is a significant factor, alongside the brain ...
charlotte-hunter

Charlotte Hunter

Registered Nutritionist

  • BSc Nutritional Medicine
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Review
Braincare Night by Noops is a scientifically backed supplement that complements its daytime counterpart, Braincare Day, by providing targeted sleep and cognitive health support,...
valentina-cartago

Valentina Cartago

Nutritional Therapist

  • DipION
  • BANT
  • CNHC
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Review
This is another well thought, science backed synergistic formulation, offering useful ingredients such as montmorency cherries, l-theanine and lemon balm amongst others, which c...
emma-sweeney

Emma Sweeney

Nutritional Therapist

  • DipION
stars-icon
Review
As a nutritional therapist with an interest in brain health, I support children & women with ADHD (often diagnosed later in life). Alongside diet and lifestyle changes, I wi...
kal-ratcliffe

Kal Ratcliffe

Registered Nutritional Therapist

  • BSc
  • mBANT
  • CNHC
stars-icon
Review
As a nutritional therapist and gut health specialist I was excited to see a thoroughly researched and carefully formulated Braincare duo blend by Noops which delivers  a compreh...
kelly-vines

Kelly Vines

Nutritional Therapist

  • BSc
  • DipNT
stars-icon
Review
The Noops Braincare Night formulation is a well-crafted supplement designed to support both the nervous system and overall wellness, particularly during sleep. This blend includ...
lucy-harris

Lucy Harris

Registered Nutritional Therapist & Health Coach

  • DipION, mBANT, CNHC
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Review
As a nutritional therapist, I know how vital sleep is for our overall health and wellbeing, yet the majority of my clients struggle with achieving good-quality rest. That's ...
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A note from our founder

I was diagnosed with Attention Deficit Hyperactivity Disorder (ADHD) when I was 41, up until this point I have had a life time of feeling different from those around me. Feeling different is an incredibly lonely place to live. My mental health has lead to more emotional breakdowns than I can count and my loved ones have suffered as a result.

ADHD isn’t all bad. I understand now that my brain is special. My brain is brave, creative and kind and I wanted to put all of this to good use. As my life started to make sense I made it my purpose to help support women like myself by working with the best experts to create noops nootropics. I am beyond proud of what we have achieved.

noops blog

Our experts wrote some stuff...

Spotting the less obvious traits of ADHD in girls and women

If you are feeling misunderstood, unrecognised, overlooked, or a little lost, you are not alone. So let's shed some light on the widespread misconceptions that women with ADHD often experience to help you feel a little less...

How do hormones effect women and girls with ADHD?

“I thought it was me, that I couldn’t control my temper, communicate effectively with the people around me, focus on work, think clearly, then I realised it always was much worse before my periods” Why...

The ADHD Symptom Checklist for Women

Difficulty with focus in women with ADHD Women with ADHD often struggle to concentrate on tasks that require sustained attention. They may find it challenging to complete paperwork, follow through on work projects, or stay...
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What is high functioning ADHD and what dose it look like in women?

Our founder has ADHD and speaks cadidly about her high functioning ADHD.

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The benefits of exercise for women with ADHD.

Releasing dopamine naturally is key to women with ADHD.

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