noops nootropics night formula approved ingredients list, magnesium, lemon balm, KSM-66 Ashwagandha and Chromium

Sleep and Recovery

Mood

Energy and Calm

Motivated and Productive

braincare day | night duo

30 DAY SUPPLY / 60 CAPSULES
60 DAY MONEY BACK GUARANTEE

Premium high potency ingredients

The science backed supplement that supports your brain health around the clock, delivering the right nutrients at the right time.

Day
Night

L-TYROSINE

The L-Tyrosine in our Noops formula is included to enhance mental focus, clarity and stress resilience. It supports the production of key neurotransmitters, helping you stay sharp and focused, especially during times of stress or mental fatigue.

BACOPA EXTRACT

We included Bacopa Monnieri for its powerful cognitive benefits. Known for supporting memory and mental clarity, Bacopa helps improve focus, learning ability, and overall brain function. Its adaptogenic properties also assist in reducing stress, allowing you to stay calm and sharp, making it easier to handle daily mental tasks and challenges.

IRON

We have included Iron as Bisglycinate, a gentle, highly absorbable form of iron that supports healthy red blood cell production and optimal oxygen flow. By boosting energy levels and reducing fatigue, it helps keep you energised and focused throughout the day.

BAMBOO EXTRACT

Our Noops formula includes Bamboo Extract, a natural source of silica that supports healthy skin, hair, nails, and joints. it is being researched for potential benefits for invigoration of the body.

LIONS MANE

Lion’s Mane Mushroom, included in our day formula, is known for its powerful cognitive benefits. It supports brain health by promoting focus, mental clarity, and memory function. By enhancing nerve growth and reducing brain fog, Lion’s Mane helps you stay sharp and clear-headed throughout the day.

PINE BARK

Noops formula includes Pine Bark Extract, a powerful antioxidant known for supporting cognitive function and circulation. It helps improve focus, memory, and mental clarity by promoting healthy blood flow to the brain, helping you maintain clear thinking and stay productive.

SIBERIAN GINSENG

Our Noops formula contains Siberian Ginseng, known for boosting energy and enhancing mental clarity. It helps improve resilience to stress, combats fatigue, and promotes sustained focus, keeping you sharp and energised throughout the day.

B VITAMINS

We use the highest-quality, most absorbable forms of B vitamins to deliver a natural energy boost, helping you stay focused and alert throughout the day. Combat fatigue; leaving you feeling energised and mentally sharp, ready to tackle whatever the day brings.

L-CARNITINE

Our Noops Day formula uses high-quality L-Carnitine Tartrate, known for its superior absorption and effectiveness. This form of L-Carnitine supports natural energy production, helping you feel more focused and energised while reducing feelings of fatigue. With regular use, it enhances both mental clarity and physical endurance, keeping you at your best.

GINKGO BILOBA

We use a potent Ginkgo Biloba 50:1 extract to support cognitive function. This high-quality extract enhances memory, focus, and mental clarity, helping you feel sharper and more alert throughout the day.

VITAMIN D3

Our Noops formula includes vegan-friendly Vitamin D3 sourced from algae, ensuring a high-quality, plant-based option for supporting immune health and overall vitality.

ZINC

We included Zinc Bisglycinate in our night formula, a highly absorbable form of zinc known for its superior bioavailability. Zinc supports immune function and helps the body repair and regenerate while you sleep.

MAGNESIUM

Our night formula contains Magnesium Bisglycinate, a highly absorbable and gentle form of magnesium. Known for its calming properties, magnesium helps relax muscles and ease tension, supporting more restful and uninterrupted sleep.

CHROMIUM

Our night formula contains Chromium Picolinate to support healthy blood sugar levels during sleep. This easily absorbed form of chromium helps regulate glucose, promoting balance and a more restful night’s sleep.

KSM-66® ASHWAGANDHA

Ashwagandha, as KSM-66® is a highly concentrated, premium form of this adaptogenic herb. Known for its ability to reduce stress and promote relaxation, KSM-66® helps calm the mind and body. Its stress-reducing properties support overall well-being and help you wake up feeling more balanced and refreshed.

LEMON BALM

The Lemon Balm Leaf extract in our night formula helps promote relaxation and calm. This high-quality extract supports better sleep by soothing the mind and reducing stress, helping you unwind for a restful night's sleep.

MONTMORENCY CHERRY

Montmorency Cherry is a high-quality source of natural compounds that support better sleep. It helps regulate your sleep cycle, promoting deeper, more restful sleep so you wake up feeling refreshed.

LAVENDER

We included Lavender Herb extract in our Noops formula for its calming properties. Lavender is known for promoting relaxation and reducing stress, helping you unwind more easily. With its soothing effects, it supports a sense of calm and a positive mood.

INULIN (FOS)

Inulin is a high-quality prebiotic fibre that supports healthy digestion. It 'feeds' good gut bacteria, helping maintain overall gut health to contribute to better nutrient absorption.

LACTOSPORE®

We added LactoSpore® (Bacillus coagulans) to our night formula to support digestive health while you rest. This high-quality probiotic promotes a healthy balance of gut bacteria. By maintaining a healthy gut, LactoSpore® helps support overall well-being.

L-THEANINE

We included L-Theanine in our night formula to help promote relaxation and calm. It works to quiet the mind and reduce stress, making it easier to drift off to sleep naturally and wake up refreshed.

ALWAYS THE HIGHEST QUALITY

Our Promise

NOTHING NASTY

No excipients or fillers

GMP CERTIFIED

High quality ingredients

VEGAN FORMULA

Also gluten free,
allergen free and non-GMO

HIGH POTENCY

Optimal dosages

HIGHLY BIOAVAILABLE

Maximum absorption

INGREDIENT RESEARCH

NHC/EFSA* approved ingredients

Discover the scientific evidence and research behind our premium ingredients.

Day
Night

Studies

The Science
CLAIM / STUDY	RESOURCE
Iron contributes to normal cognitive function	https://efsa.onlinelibrary.wiley.com/doi/10.2903/j.efsa.2009.1215
Iron has a role in the process of cell division	https://efsa.onlinelibrary.wiley.com/doi/10.2903/j.efsa.2009.1215
Iron contributes to normal formation of red blood cells and haemoglobin	https://efsa.onlinelibrary.wiley.com/doi/10.2903/j.efsa.2009.1215
Iron contributes to the reduction of tiredness and fatigue	https://efsa.onlinelibrary.wiley.com/doi/10.2903/j.efsa.2009.1215
Iron deficiency and common neurodevelopmental disorders	https://pubmed.ncbi.nlm.nih.gov/36173945
Iron deficiency in Attention-Deficit Hyperactivity disorder, Autism spectrum disorder, internalizing and externalizing disorders, and movement disorders	https://pubmed.ncbi.nlm.nih.gov/37147046
Iron and attention-deficit/hyperactivity disorder: What is the empirical evidence so far? A systematic review of the literature	https://pubmed.ncbi.nlm.nih.gov/23082739
Could treatment of iron deficiency both improve ADHD and reduce cardiovascular risk during treatment with ADHD drugs?	https://pubmed.ncbi.nlm.nih.gov/22632845
Effect of Oral Iron Supplementation on Cognitive Function among Children and Adolescents in Low- and Middle-Income Countries: A Systematic Review and Meta-Analysis	https://pubmed.ncbi.nlm.nih.gov/36558491

The Science
CLAIM / STUDY	RESOURCE
May help to improve concentration and memory	https://www.gov.uk/government/publications/on-hold-health-claims-on-foods
Helps the maintenance of good cognitive function/helps to maintain memory with age decline and to preserve cognitive function	https://www.gov.uk/government/publications/on-hold-health-claims-on-foods
Helps the peripherical blood micro circulation/contributes to normal blood circulation, which is associated with brain performance	https://www.gov.uk/government/publications/on-hold-health-claims-on-foods
Meta-analysis of randomized controlled trials on cognitive effects of bacopa monnieri extract	https://pubmed.ncbi.nlm.nih.gov/24252493
Neuroprotection with bacopa monnieri - a review of experimental evidence	https://pubmed.ncbi.nlm.nih.gov/33675463
Bacopa monnieri for disorders affecting brain: current perspectives	https://pubmed.ncbi.nlm.nih.gov/35043757
Neuropharmacological review of the nootropic herb bacopa monnieri	https://pubmed.ncbi.nlm.nih.gov/23772955
Neuropharmacological and cognitive effects of Bacopa monnieri (L.) Wettst - A review on its mechanistic ASPECTS	https://pubmed.ncbi.nlm.nih.gov/31126578
Use of Bacopa monnieri in the Treatment of Dementia Due to Alzheimer Disease: Systematic Review of Randomized Controlled Trials	https://pubmed.ncbi.nlm.nih.gov/35612544
The effectiveness of Bacopa monnieri (Linn.) Wettst. as a nootropic, neuroprotective, or antidepressant supplement: analysis of the available clinical data	https://pubmed.ncbi.nlm.nih.gov/33436817
Bacopa monniera leaf extract up-regulates tryptophan hydroxylase (TPH2) and serotonin transporter (SERT) expression: implications in memory formation	https://pubmed.ncbi.nlm.nih.gov/21129470
Evaluation of comparative free-radical quenching potential of Brahmi (Bacopa monnieri) and Mandookparni (Centella asiatica)	https://pubmed.ncbi.nlm.nih.gov/22408313

The Science
CLAIM / STUDY	RESOURCE
Reduction of depression and anxiety by 4 weeks Hericium erinaceus (Lions Mane) intake	https://pubmed.ncbi.nlm.nih.gov/20834180
Neurotrophic properties of the Lion's mane medicinal mushroom, Hericium erinaceus (Higher Basidiomycetes) from Malaysia	https://pubmed.ncbi.nlm.nih.gov/24266378
Neurohealth Properties of Hericium erinaceus (Lions Mane) Mycelia Enriched with Erinacines	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5987239
Hericium erinaceus (Lions Mane), an amazing medicinal mushroom	https://link.springer.com/article/10.1007/s11557-015-1105-4
Hericium erinaceus (Lions Mane): an edible mushroom with medicinal values	https://www.degruyter.com/document/doi/10.1515/jcim-2013-0001/html
Improving effects of the mushroom Yamabushitake (Hericium erinaceus) on mild cognitive impairment: a double-blind placebo-controlled clinical trial	https://pubmed.ncbi.nlm.nih.gov/18844328
Improvement of cognitive functions by oral intake of Hericium erinaceus	https://pubmed.ncbi.nlm.nih.gov/31413233
Reduction of depression and anxiety by 4 weeks Hericium erinaceus intake	https://pubmed.ncbi.nlm.nih.gov/20834180
Hericium erinaceus Improves Mood and Sleep Disorders in Patients Affected by Overweight or Obesity: Could Circulating Pro-BDNF and BDNF Be Potential Biomarkers?	https://pubmed.ncbi.nlm.nih.gov/31118969
Therapeutic Potential of Hericium erinaceus for Depressive Disorder	https://pubmed.ncbi.nlm.nih.gov/31881712

The Science
CLAIM / STUDY	RESOURCE
Contribution to normal psychological functions	https://efsa.onlinelibrary.wiley.com/doi/10.2903/j.efsa.2010.1814
Contributes to the protection of cells from oxidative stress	https://efsa.onlinelibrary.wiley.com/doi/10.2903/j.efsa.2010.1814
Contributes to the normal metabolism of iron	https://efsa.onlinelibrary.wiley.com/doi/10.2903/j.efsa.2010.1814
Contributes to normal functioning of the nervous system	https://efsa.onlinelibrary.wiley.com/doi/10.2903/j.efsa.2010.1814
Contributes to the reduction of tiredness and fatigue	https://efsa.onlinelibrary.wiley.com/doi/10.2903/j.efsa.2010.1814
Riboflavin and pyridoxine restore dopamine levels and reduce oxidative stress in brain of rats	https://pubmed.ncbi.nlm.nih.gov/30413185

The Science
CLAIM / STUDY	RESOURCE
Contributes to normal psychological function	https://efsa.onlinelibrary.wiley.com/doi/10.2903/j.efsa.2010.1728
Contributes to normal functioning of the nervous system	https://efsa.onlinelibrary.wiley.com/doi/10.2903/j.efsa.2010.1728
Contributes to the maintenance of normal mucous membranes	https://efsa.onlinelibrary.wiley.com/doi/10.2903/j.efsa.2010.1728
The protective effect of biotin supplementation and swimming training on cognitive impairment and mental symptoms in a rat model of Alzheimer's disease: A behavioural, biochemical, and histological study	https://www.cell.com/heliyon/fulltext/S2405-8440(24)08330-0

The Science
CLAIM / STUDY	RESOURCE
Thiamine contributes to normal psychological function	https://efsa.onlinelibrary.wiley.com/doi/10.2903/j.efsa.2009.1222
Thiamine contributes to the normal functioning of the nervous system	https://efsa.onlinelibrary.wiley.com/doi/10.2903/j.efsa.2009.1222
Thiamin deficiency and brain disorders	https://pubmed.ncbi.nlm.nih.gov/19087395
Thiamine-dependent regulation of mammalian brain pyridoxal kinase in vitro and in vivo	https://pubmed.ncbi.nlm.nih.gov/35050500
Thiamine and benfotiamine improve cognition and ameliorate GSK-3β-associated stress-induced behaviours in mice	https://pubmed.ncbi.nlm.nih.gov/27825907
Thiamine and benfotiamine prevent stress-induced suppression of hippocampal neurogenesis in mice exposed to predation without affecting brain thiamine diphosphate levels	https://pubmed.ncbi.nlm.nih.gov/28506637

The Science
CLAIM / STUDY	RESOURCE
Pantothenic acid contributes to normal mental performance (Mental Performance)	https://efsa.onlinelibrary.wiley.com/doi/10.2903/j.efsa.2009.1218
Reduction of tiredness and fatigue	https://efsa.onlinelibrary.wiley.com/doi/10.2903/j.efsa.2009.1218
Pantothenic acid contributes to the normal synthesis and metabolism of steroid hormones, vitamin D and some neurotransmitters	https://ec.europa.eu/food/food-feed-portal/screen/health-claims/eu-register/details/POL-HC-6434
Cerebral deficiency of vitamin B5 (d-pantothenic acid; pantothenate) as a potentially reversible cause of neurodegeneration and dementia in sporadic Alzheimer's disease	https://pubmed.ncbi.nlm.nih.gov/32416962
Major involvement of Na(+) -dependent multivitamin transporter (SLC5A6/SMVT) in uptake of biotin and pantothenic acid by human brain capillary endothelial cells	https://www.ncbi.nlm.nih.gov/pubmed/25809983
Pantothenic acid transport and metabolism in the central nervous system	https://www.ncbi.nlm.nih.gov/pubmed/3080905
Development and Characterisation of Pantothenic Acid Transport in Brain	https://onlinelibrary.wiley.com/doi/abs/10.1111/j.1471-4159.1986.tb04536.x
Vitamin transport and homeostasis in mammalian brain: focus on Vitamins B and E	https://www.ncbi.nlm.nih.gov/pubmed/17645457/
B Vitamins and the Brain: Mechanisms, Dose and Efficacy—A Review	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4772032/

The Science
CLAIM / STUDY	RESOURCE
Helps to maintain good health by protecting cells & tissues through its antioxidant property.	https://www.gov.uk/government/publications/on-hold-health-claims-on-foods

The Science
CLAIM / STUDY	RESOURCE
Clinically/scientifically proven extract to help maintaining optimal stamina, feeling of energy and vitality, physical and mental well-being	https://www.gov.uk/government/publications/on-hold-health-claims-on-foods
Clinically/scientifically proven extract to help to support vitality in the body and to contributes to the body’s resistance to stress	https://www.gov.uk/government/publications/on-hold-health-claims-on-foods
Clinically/scientifically proven extract to make you feel more energetic	https://www.gov.uk/government/publications/on-hold-health-claims-on-foods
Helps to maintain good cognitive performance	https://www.gov.uk/government/publications/on-hold-health-claims-on-foods
Contributes to normal blood circulation, which is associated with brain performance and reactivity	https://www.gov.uk/government/publications/on-hold-health-claims-on-foods
Supports memory performance	https://www.gov.uk/government/publications/on-hold-health-claims-on-foods
Helps to maintain physical and mental capacities in cases of weakness, exhaustion, tiredness, and loss of concentration	https://www.gov.uk/government/publications/on-hold-health-claims-on-foods
Contributes to optimal mental and cognitive activity	https://www.gov.uk/government/publications/on-hold-health-claims-on-foods
Effect of eleutherococcus (GINSENG) on short-term memory and visual perception in healthy humans	https://www.ncbi.nlm.nih.gov/pubmed/14650206
Inhibitory effects of Eleutherococcus senticosus extracts on amyloid beta(25-35)-induced neuritic atrophy and synaptic loss	https://www.ncbi.nlm.nih.gov/pubmed/18612196
Neuroprotective effects of Eleutherococcus senticosus bark on transient global cerebral ischemia in rats	https://www.ncbi.nlm.nih.gov/pubmed/21645606

The Science
CLAIM / STUDY	RESOURCE
Improves mental performance/ Helps to maintain working memory and brain performances/ Contributes to memory functions/ Helps in case of memory problems/ Supports memory and brain performances/ Helps concentration and mental performances/ Maintains memory and preserves cognitive functions/ Supports good cognitive performance/ Supports memory performance	https://www.gov.uk/government/publications/on-hold-health-claims-on-foods
Positive modulation of mood and cognitive performance following administration of acute doses of Salvia lavandulaefolia essential oil to healthy young volunteers	https://pubmed.ncbi.nlm.nih.gov/15639154
Polyphenolics of Salvia-a review	https://pubmed.ncbi.nlm.nih.gov/11809447
A focused review on cognitive improvement by the Genus Salvia L. (Sage) from ethnopharmacology to clinical evidence	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9966473
The acute and chronic cognitive effects of a Sage Extract: A randomized, placebo-controlled study in healthy humans	https://www.mdpi.com/2072-6643/13/1/218
A review of its potential cognitive-enhancing and protective effects	https://pubmed.ncbi.nlm.nih.gov/27888449
Therapeutic properties of several chemical compounds of Salvia officinalis L. in Alzheimer's disease	https://pubmed.ncbi.nlm.nih.gov/33390133

The Science
CLAIM / STUDY	RESOURCE
Behavioural and cognitive effects of tyrosine intake in healthy human	https://pubmed.ncbi.nlm.nih.gov/25797188
Effect of tyrosine supplementation on clinical and healthy populations under stress or cognitive demands	https://pubmed.ncbi.nlm.nih.gov/26424423
Tyrosine for mitigating stress and enhancing performance in healthy adult humans, a rapid evidence assessment of the literature	https://pubmed.ncbi.nlm.nih.gov/26126245
Increased tyrosine availability increases brain regional DOPA levels in vivo	https://pubmed.ncbi.nlm.nih.gov/22841861
L-tyrosine to alleviate the effects of stress?	https://pubmed.ncbi.nlm.nih.gov/17476368
Tyrosine reverses a cold-induced working memory deficit in humans	https://pubmed.ncbi.nlm.nih.gov/8029265
Tyrosine, phenylalanine, and catecholamine synthesis and function in the brain	https://pubmed.ncbi.nlm.nih.gov/17513421

Claims &

Studies

The Science
CLAIM / STUDY	RESOURCE
Zinc contributes to normal cognitive function	https://www.efsa.europa.eu/en/efsajournal/pub/1229
Zinc contributes to DNA synthesis and cell division	https://www.efsa.europa.eu/en/efsajournal/pub/1229
Zinc contributes to normal protein synthesis	https://www.efsa.europa.eu/en/efsajournal/pub/1819
Zinc contributes to the protection of cells from oxidative stress (protection of DNA, proteins and lipids from oxidative damage)	https://www.efsa.europa.eu/en/efsajournal/pub/1229Zinc in depression:
From development to treatment: A comparative/ dose response meta-analysis of observational studies and randomized controlled trials	https://pubmed.ncbi.nlm.nih.gov/32829928
Effect of zinc supplementation on mood states in young women: a pilot study	https://pubmed.ncbi.nlm.nih.gov/20087376
Effect of Zinc Supplementation on Physical and Psychological Symptoms, Biomarkers of Inflammation, Oxidative Stress, and Brain-Derived Neurotrophic Factor in Young Women with Premenstrual Syndrome: a Randomized, Double-Blind, Placebo-Controlled Trial	https://pubmed.ncbi.nlm.nih.gov/31154571
Zinc monotherapy increases serum brain-derived neurotrophic factor (BDNF) levels and decreases depressive symptoms in overweight or obese subjects: a double-blind, randomized, placebo-controlled trial	https://pubmed.ncbi.nlm.nih.gov/24621065

The Science
CLAIM / STUDY	RESOURCE
Magnesium contributes to normal psychological function	https://www.efsa.europa.eu/en/efsajournal/pub/1807
Magnesium contributes to a reduction of tiredness and fatigue	https://www.efsa.europa.eu/en/efsajournal/pub/1807
Magnesium contributes to electrolyte balance	https://www.efsa.europa.eu/en/efsajournal/pub/1807
Magnesium contributes to normal functioning of the nervous system	https://www.efsa.europa.eu/en/efsajournal/pub/1807
Magnesium has a role in the process of cell division	https://www.efsa.europa.eu/en/efsajournal/pub/1807
The Role of Magnesium in Neurological Disorders	https://pubmed.ncbi.nlm.nih.gov/29882776
Magnesium status and attention deficit hyperactivity disorder (ADHD): A meta-analysis	https://pubmed.ncbi.nlm.nih.gov/30807974
Oral Mg(2+) supplementation reverses age-related neuroendocrine and sleep EEG changes in humans	https://pubmed.ncbi.nlm.nih.gov/12163983
Magnesium supplementation improves indicators of low magnesium status and inflammatory stress in adults older than 51 years with poor quality sleep	https://pubmed.ncbi.nlm.nih.gov/21199787
The effect of magnesium supplementation on primary insomnia in elderly: A double-blind placebo-controlled clinical trial	https://pubmed.ncbi.nlm.nih.gov/23853635
Why all migraine patients should be treated with magnesium	https://pubmed.ncbi.nlm.nih.gov/22426836
The Role of Magnesium in Pathophysiology and Migraine	https://pubmed.ncbi.nlm.nih.gov/31691193

The Science
CLAIM / STUDY	RESOURCE
Helps maintaining mental well-being (e.g by maintaining focus on the work memory in the short term and during moments of increased stress).	https://www.gov.uk/government/publications/on-hold-health-claims-on-foods (2261)
Help maintaining memory with age decline and to preserve cognitive function.	https://www.gov.uk/government/publications/on-hold-health-claims-on-foods (3364)
Help maintaining good cognitive functions, to contribute to a normal blood circulation which is associated with brain performance and reactivity.	https://www.gov.uk/government/publications/on-hold-health-claims-on-foods (4567)
Retain and recall facts, to maintain clear thinking and to maintain day-to-day focus.	https://www.gov.uk/government/publications/on-hold-health-claims-on-foods (2261)
Contribute to mental and cognitive activities	https://www.gov.uk/government/publications/on-hold-health-claims-on-foods (2261)
Clinically/scientifically proven to help maintaining mental well-being (e.g by maintaining focus on the work memory in the short term and during moments of increased stress	https://www.gov.uk/government/publications/on-hold-health-claims-on-foods(3364)
Clinically/scientifically proven to helps maintaining memory with age decline and to preserve cognitive function	https://www.gov.uk/government/publications/on-hold-health-claims-on-foods (3364)
Clinically/scientifically proven to help maintaining good cognitive functions, to contribute to a normal blood circulation which is associated with brain performance and reactivity	https://www.gov.uk/government/publications/on-hold-health-claims-on-foods (3364)
Clinically/scientifically proven to retain and recall facts, to maintain clear thinking and to maintain day-to-day focus (3364)	https://www.gov.uk/government/publications/on-hold-health-claims-on-foods
Clinically/scientifically proven to contribute to mental and cognitive activities	https://www.gov.uk/government/publications/on-hold-health-claims-on-foods (3364)
Meta-analysis of the efficacy and safety of Ginkgo biloba extract for the treatment of dementia	https://pubmed.ncbi.nlm.nih.gov/26819725
Specific memory effects of Ginkgo biloba extract EGb 761 in middle-aged healthy volunteers	https://pubmed.ncbi.nlm.nih.gov/21802920
A double-blind, placebo-controlled, randomized trial of Ginkgo biloba extract EGb 761 in a sample of cognitively intact older adults: neuropsychological findings	https://pubmed.ncbi.nlm.nih.gov/12404671
Effects of Ginkgo biloba on cerebral blood flow assessed by quantitative MR perfusion imaging: a pilot study	https://pubmed.ncbi.nlm.nih.gov/21061003

The Science
CLAIM / STUDY	RESOURCE
Bacillus coagulans MTCC 5856 for the management of major depression with irritable bowel syndrome: a randomised, double-blind, placebo controlled, multi-centre, pilot clinical study	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6034030
The Power of Psychobiotics in Depression: A Modern Approach through the Microbiota Gut–Brain Axis: A literature Review. Nutrients 2024, 16, 1054. DOI: 10.3390/nu16071054	https://www.mdpi.com/2072-6643/16/7/1054
Anxiolytic- and antidepressant-like effects of Bacillus coagulans Unique IS-2 mediate via reshaping of microbiome gut-brain axis in rats	https://pubmed.ncbi.nlm.nih.gov/36641109
Probiotic characteristics of Bacillus coagulans and associated implications for human health and diseases	https://www.sciencedirect.com/science/article/pii/S1756464619305675
Clinical, gut microbial and neural effects of a probiotic add-on therapy in depressed patients: a randomized controlled trial	https://www.nature.com/articles/s41398-022-01977-z

The Science
CLAIM / STUDY	RESOURCE
Clinically/scientifically proven to help maintain a positive mood and good cognitive functioning	https://www.gov.uk/government/publications/on-hold-health-claims-on-foods (2084)
Contributes to optimal relaxation; Helps to support relaxation and mental and physical well-being; Contributes to a good and calm rest	https://www.gov.uk/government/publications/on-hold-health-claims-on-foods (2848)
Support calmness and to help sleep onset	https://www.gov.uk/government/publications/on-hold-health-claims-on-foods (2848)
Contributes to optimal relaxation	https://www.gov.uk/government/publications/on-hold-health-claims-on-foods (2301)
Contributes to a normal/ helps to maintain a healthy sleep	https://www.gov.uk/government/publications/on-hold-health-claims-on-foods (2848)
Contributes to a good and calm rest	https://www.gov.uk/government/publications/on-hold-health-claims-on-foods (2848)
For insomnia and mental health	https://www.gov.uk/government/publications/on-hold-health-claims-on-foods (2301)
Acts as an antioxidant	https://www.gov.uk/government/publications/on-hold-health-claims-on-foods (3712)
Maintain the natural hormonal balance of the human body	https://www.gov.uk/government/publications/on-hold-health-claims-on-foods (4444)
The effects of lemon balm (Melissa officinalis L.) on depression and anxiety in clinical trials: A systematic review and meta-analysis	https://pubmed.ncbi.nlm.nih.gov/34449930
Pilot trial of Melissa officinalis L. leaf extract in the treatment of volunteers suffering from mild-to-moderate anxiety disorders and sleep disturbances	https://www.ncbi.nlm.nih.gov/pubmed/22207903
Melissa offinalis L. hydro-alcoholic extract inhibits anxiety and depression through the prevention of central oxidative stress and apoptosis	https://pubmed.ncbi.nih.gov/32003913

The Science
CLAIM / STUDY	RESOURCE
Supports in periods of mental and nervous tension and anxiousness. Contributes to optimal relaxation. Helps to support relaxation, mental and physical wellbeing. Contributes to emotional balance and general wellbeing	https://www.gov.uk/government/publications/on-hold-health-claims-on-foods
Improves the body's resistance to stress. Helps the body to deal with stress. Helps maintain mental balance. Supports mental function in the elderly. Supports the onset of sleep. Supports learning, memory and recall. Helps you recover from stressful events. Helps maintain emotional stability	https://www.gov.uk/government/publications/on-hold-health-claims-on-foods
Stress & Anxiety: A prospective, randomized double-blind, placebo-controlled study of safety and efficacy of a high-concentration full-spectrum extract of ashwagandha root in reducing stress and anxiety in adults	https://pubmed.ncbi.nlm.nih.gov/23439798
Memory & Cognition: Efficacy and safety of Ashwagandha (Withania somnifera (L.) Dunal) root extract in improving memory and cognitive functions	https://pubmed.ncbi.nlm.nih.gov/28471731
Sleep Quality: Efficacy and safety of Ashwagandha (Withania somnifera) root extract in insomnia and anxiety	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6827862
Assessment of the Efficacy of Withania somniferaRoot Extract in Patients with Generalized Anxiety Disorder: A Randomized Double-blind Placebo- Controlled Trial	https://pubmed.ncbi.nlm.nih.gov/32282308
An investigation into the stress-relieving and pharmacological actions of an ashwagandha (Withania somnifera) extract: A randomized, double-blind, placebo-controlled study	https://pubmed.ncbi.nlm.nih.gov/31517876
Efficacy and Safety of Ashwagandha Root Extract on Cognitive Functions in Healthy, Stressed Adults: A Randomized, Double-Blind, Placebo-Controlled Study	https://pubmed.ncbi.nlm.nih.gov/34858513
Efficacy of Withania somnifera supplementation on adult's cognition and mood	https://pubmed.ncbi.nlm.nih.gov/34838432
Effect of Ashwagandha (Withania somnifera) extract on sleep: A systematic review and meta-analysis	https://pubmed.ncbi.nlm.nih.gov/34559859
Does Ashwagandha supplementation have a beneficial effect on the management of anxiety and stress? A systematic review and meta-analysis of randomized controlled trials	https://pubmed.ncbi.nlm.nih.gov/36017529
Effects of Withania somnifera (Ashwagandha) on Stress and the Stress- Related Neuropsychiatric Disorders Anxiety, Depression, and Insomnia	https://pubmed.ncbi.nlm.nih.gov/34254920
Protective effect of Withania somnifera dunal root extract against protracted social isolation induced behavior in rats	https://pubmed.ncbi.nlm.nih.gov/18476388
Anxiolytic-antidepressant activity of Withania somnifera glycowithanolides: an experimental study	https://pubmed.ncbi.nlm.nih.gov/11194174
Neuroprotective effects of Withania somnifera dunal.: A possible mechanism	https://pubmed.ncbi.nlm.nih.gov/19444606
A biologically active constituent of withania somnifera (ashwagandha) with antistress activity	https://pubmed.ncbi.nlm.nih.gov/23105317
Effect of Withania somnifera root extract on reserpine-induced orofacial dyskinesia and cognitive dysfunction	https://pubmed.ncbi.nlm.nih.gov/16444668
Protective role of Ashwagandha leaf extract and its component withanone on scopolamine-induced changes in the brain and brain-derived cells	https://pubmed.ncbi.nlm.nih.gov/22096544
Efficacy and Safety of Ashwagandha Root Extract on Cognitive Functions in Healthy, Stressed Adults: A Randomized, Double-Blind, Placebo-Controlled Study	https://pubmed.ncbi.nlm.nih.gov/34858513
Potential clinical applications of Ashwagandha (Withania somnifera) in medicine and neuropsychiatry	https://pubmed.ncbi.nlm.nih.gov/36062480
Effects of Acute Ashwaganda Ingestion on Cognitive Function	https://pubmed.ncbi.nlm.nih.gov/36231152

The Science
CLAIM / STUDY	RESOURCE
Vitamin B12 contributes to neurological and psychological function	https://www.efsa.europa.eu/en/efsajournal/pub/1756
Vitamin B12 conTributes to the reduction of tiredness and fatigue	https://www.efsa.europa.eu/en/efsajournal/pub/1756
Open Trial of Vitamin B12 Nasal Drops in Adults With Myalgic Encephalomyelitis/Chronic Fatigue Syndrome: Comparison of Responders and Non-Responders	https://pubmed.ncbi.nlm.nih.gov/31616305
Vitamin B12 in health and disease	https://pubmed.ncbi.nlm.nih.gov/22254022

The Science
CLAIM / STUDY	RESOURCE
Vitamin B6 contributes to normal psychological function	https://www.efsa.europa.eu/en/efsajournal/pub/1759
Vitamin B6 contributes to the reduction of tiredness and fatigue	https://www.efsa.europa.eu/en/efsajournal/pub/1759
High-dose Vitamin B6 reduces sensory over-responsivity	https://centaur.reading.ac.uk/117809/
High-dose Vitamin B6 supplementation reduces anxiety and strengthens visual surround suppression	https://onlinelibrary.wiley.com/doi/10.1002/hup.2852
B Vitamins and the Brain: Mechanisms, Dose and Efficacy--A Review	https://pubmed.ncbi.nlm.nih.gov/26828517
Why is vitamin B6 effective in alleviating the symptoms of autism?	https://pubmed.ncbi.nlm.nih.gov/29685187

The Science
CLAIM / STUDY	RESOURCE
Vitamin D has a role to play in the process of cell division	https://www.efsa.europa.eu/en/efsajournal/pub/1227
Impact of vitamin D on neurocognitive function in dementia, depression, schizophrenia and ADHD	https://pubmed.ncbi.nlm.nih.gov/33049684/
Vitamin D: The "sunshine" vitamin	https://pubmed.ncbi.nlm.nih.gov/22629085
Vitamin D and depression	https://pubmed.ncbi.nlm.nih.gov/27750060
Vitamin D: A Narrative Review Examining the Evidence for Ten Beliefs	https://pubmed.ncbi.nlm.nih.gov/26951286
Vitamin D supplementation to reduce depression in adults: meta-analysis of randomized controlled trials	https://pubmed.ncbi.nlm.nih.gov/25701329
Testosterone and depression: systematic review and meta-analysis	https://pubmed.ncbi.nlm.nih.gov/19625884
Testosterone in women--the clinical significance	https://pubmed.ncbi.nlm.nih.gov/26358173

The Science
CLAIM / STUDY	RESOURCE
Supports a natural sleep	https://www.gov.uk/government/publications/on-hold-health-claims-on-foods
Helps to protect the body from free radicals	https://www.gov.uk/government/publications/on-hold-health-claims-on-foods
Camellia sinensis has beneficial antioxidant properties	https://www.gov.uk/government/publications/on-hold-health-claims-on-foods
Camellia sinensis supports resting metabolic rate	https://www.gov.uk/government/publications/on-hold-health-claims-on-foods
Contributes to the natural defences of the body	https://www.gov.uk/government/publications/on-hold-health-claims-on-foods
The neuropharmacology of L-theanine(N-ethyl-L-glutamine): a possible neuroprotective and cognitive enhancing agent	https://pubmed.ncbi.nlm.nih.gov/17182482
Neuroprotective effects of theanine and its preventive effects on cognitive dysfunction	https://pubmed.ncbi.nlm.nih.gov/21477654
The cognitive-enhancing outcomes of caffeine and L-theanine: A systematic review	https://pubmed.ncbi.nlm.nih.gov/35111479
The Effects of Green Tea Amino Acid L-Theanine Consumption on the Ability to Manage Stress and Anxiety Levels: a Systematic Review	https://pubmed.ncbi.nlm.nih.gov/31758301
Effects of L-Theanine Administration on Stress-Related Symptoms and Cognitive Functions in Healthy Adults: A Randomized Controlled Trial	https://pubmed.ncbi.nlm.nih.gov/31623400
L-theanine improves neurophysiological measures of attention in a dose-dependent manner: a double-blind, placebo-controlled, crossover study	https://pubmed.ncbi.nlm.nih.gov/32777998
Effects of l-Theanine on Cognitive Function in Middle-Aged and Older Subjects: A Randomized Placebo-Controlled Study	https://pubmed.ncbi.nlm.nih.gov/33751906
The deployment of intersensory selective attention: a high-density electrical mapping study of the effects of theanine	https://pubmed.ncbi.nlm.nih.gov/17272967

our experts

Our team of experts are committed to science and your wellbeing. We believe in caring for your brain to enhance your life.

Day
Night

Anthea McCourtie

Registered Nutritional Therapist

mBANT
CNHC
BSc

reviews

Braincare Day is a great morning supplement to help boost mental energy, brain performance and cognition, without over stimulating the body like caffeine. The B complex of vita...

Charlotte Hunter

Registered Nutritionist

BSc Nutritional Medicine

Review

As a nutritionist with a deep understanding of the physiological changes women experience during menopause, I was instantly attracted to Braincare Day by Noops, a comprehensive ...

Kelly Vines

Nutritional Therapist

BSc
DipNT

Review

This new supplement formula is a game-changer for those dealing with ADHD and brain health challenges. As a nutritional therapist who regularly seeks out effective solutions for...

This new supplement formula is a game-changer for those dealing with ADHD and brain health challenges. As a nutritional therapist who regularly seeks out effective solutions for mental well-being in my clinic, I’m impressed by the thoughtful blend of ingredients that address multiple issues without the hassle of taking numerous capsules each day.I’m particularly excited about the L-Tyrosine component. This amino acid is vital for the production of neurotransmitters, the chemical messengers that keep our systems running smoothly. For those struggling with focus and mood regulation, this is a crucial benefit.The inclusion of B Vitamins is a smart move, supporting the nervous system and boosting energy levels which are both critical for anyone managing ADHD. The addition of Siberian Ginseng further enhances stamina, helping to maintain focus and energy throughout the day.Lion’s Mane is a standout ingredient in this formula. Its growing reputation for boosting cognitive performance makes it a valuable addition, especially for those experiencing perimenopause. The cognitive and mood challenges during this stage of life can be overwhelming, and Lion’s Mane offers a natural way to manage these symptoms.Another noteworthy ingredient is Bacopa. Known for enhancing memory and concentration, it also contributes to reducing stress and anxiety—common issues intertwined with ADHD and other mental health conditions.Finally, the formula’s inclusion of Pine Bark Extract addresses the issue of inflammation, a key concern in brain health. Its anti-inflammatory properties and ability to stimulate cerebral blood flow make it an excellent choice for supporting overall cognitive function.In summary, this formula offers a comprehensive approach to mental well-being. It simplifies the process of managing complex issues like ADHD, stress, and cognitive decline by combining these powerful ingredients into one easy-to-take supplement. I’m looking forward to recommending it to my clients who need an effective, all-in-one solution for their mental health needs.

Valentina Cartago

Nutritional Therapist

DipION
BANT
CNHC

Review

Having a family history of dementia and a special interest in supporting cognition, I was very excited to see Noops products.I find the formulation for Braincare day very intere...

Emma Sweeny

Nutritional Therapist

DipION

Review

As a nutritional therapist with an interest in brain health, I support children & women with ADHD (often diagnosed later in life). Alongside diet and lifestyle changes, I wi...

Kal Ratcliffe

Registered Nutritional Therapist

BSc
mBANT
CNHC

As a nutritional therapist and gut health specialist I was excited to see a thoroughly researched and carefully formulated Braincare duo blend by Noops which delivers a compreh...

Lucy Harris

Registered Nutritional Therapist & Health Coach

DipION
mBANT
CNHC

Review

As a nutritional therapist, it's crucial to me that the supplements I recommend are backed by solid scientific evidence, and Noops Braincare Day certainly meets that standar...

Angela McCourtie

Registered Nutritional Therapist

BSc
mBANT
CNHC

Review

As a Registered Nutritional Therapist and Transformation Specialist, I work with busy, driven women over 40. As you imagine stress is a significant factor, alongside the brain ...

Charlotte Hunter

Registered Nutritionist

BSc Nutritional Medicine

Review

Braincare Night by Noops is a scientifically backed supplement that complements its daytime counterpart, Braincare Day, by providing targeted sleep and cognitive health support,...

Braincare Night by Noops is a scientifically backed supplement that complements its daytime counterpart, Braincare Day, by providing targeted sleep and cognitive health support, which may help women navigate the challenges of perimenopause and beyond. This professionally formulated product addresses the specific needs of women who experience insomnia, difficulty falling asleep, or restless nights—common symptoms during menopause due to hormonal changes, stress, and hot flushes.Braincare Night has a solid foundation of essential nutrients, including Vitamin D, Magnesium, and Zinc. These nutrients are crucial for maintaining overall health and play specific roles in supporting restful sleep, muscle relaxation, and hormonal balance. One of the standout features of Braincare Night is its inclusion of 1500 mg of Montmorency Cherry, a natural source of melatonin. Melatonin is a hormone that regulates sleep-wake cycles, and the natural melatonin in Montmorency Cherry can help you unwind and relax after a stressful day. Another well-researched ingredient is inulin, a prebiotic that supports healthy digestion and promotes better sleep by nourishing the gut microbiome. When combined with probiotics, this synergy enhances the communication between the gut and the brain, often called the gut-brain axis, which is critical in regulating mood and sleep patterns.Ashwagandha is a well-known adaptogen that helps reduce stress and anxiety, while Lavender and Lemon Balm are herbs traditionally used for their calming and soothing properties. Bamboo Extract is also included, contributing to overall relaxation and further enhancing the body’s ability to rest and recover during sleep.Braincare Night and Braincare Day are designed to work harmoniously, providing round-the-clock support for brain health and overall wellbeing. While Braincare Day enhances cognitive function and energy during waking hours, Braincare Night ensures you get the quality sleep your brain and body need to function optimally. Just as Batman needs Robin, these two supplements are most effective when taken together!

Valentina Cartago

Nutritional Therapist

DipION
BANT
CNHC

Review

This is another well thought, science backed synergistic formulation, offering useful ingredients such as montmorency cherries, l-theanine and lemon balm amongst others, which c...

Emma Sweeney

Nutritional Therapist

DipION

Review

As a nutritional therapist with an interest in brain health, I support children & women with ADHD (often diagnosed later in life). Alongside diet and lifestyle changes, I wi...

Kal Ratcliffe

Registered Nutritional Therapist

BSc
mBANT
CNHC

Review

As a nutritional therapist and gut health specialist I was excited to see a thoroughly researched and carefully formulated Braincare duo blend by Noops which delivers a compreh...

Kelly Vines

Nutritional Therapist

BSc
DipNT

Review

The Noops Braincare Night formulation is a well-crafted supplement designed to support both the nervous system and overall wellness, particularly during sleep. This blend includ...

Lucy Harris

Registered Nutritional Therapist & Health Coach

DipION, mBANT, CNHC

Review

As a nutritional therapist, I know how vital sleep is for our overall health and wellbeing, yet the majority of my clients struggle with achieving good-quality rest. That's ...

WHAT CAN I EXPECT WHILE TAKING NOOPS BRAINCARE DAY AND NIGHT?

When taken together, Noops Day and Night help you feel your best, both during the day and at night. Noops Day boosts your energy, focus, and mental clarity, keeping you productive and sharp. Noops Night promotes deep, restful sleep, so you wake up refreshed and ready to achieve more. This powerful combination supports cognitive function, improves your mood, and helps you manage stress, enabling you to perform at your best and accomplish more, day after day.

FIRST MONTH

In the first month, you’ll start to feel a noticeable improvement in both your energy during the day and your ability to wind down at night. During the day, you may experience increased focus and alertness, while at night, the formula helps you relax and achieve deeper, more restful sleep. This balance between day and night starts setting the foundation for better performance and well-being.
MONTHS 2-3

By months 2 to 3, the benefits of combining Noops Day and Night become more consistent. During the day, your energy levels remain steady, with enhanced mental clarity and reduced fatigue. At night, falling asleep becomes easier, and your sleep quality improves. Together, these formulas support a strong sleep-wake cycle, helping you feel rejuvenated in the morning and productive throughout the day.
MONTHS 3-6

After 3 to 6 months, your body should be fully adapted to the routine of Noops Day and Night. You’ll experience sustained energy, sharper focus, and improved cognitive function during the day, while enjoying deep, restorative sleep at night. This combination helps regulate your mood, manage stress more effectively, and leaves you feeling consistently refreshed and ready to take on the day.

The Day and Night Duo Supplement is an innovative solution for individuals looking to improve brain power, mental focus, and support overall health for people with ADHD and those going through the menopause phase. The daytime formula energises and helps with mental sharpness. While the nighttime formula ensures restful sleep and relaxation. This duo provides a comprehensive approach to mental and physical wellbeing, addressing both the demands of a busy day and the need for restorative sleep at night.

Shona Wilkinson

HOW MUCH MONEY WILL I SAVE BY TAKING BRAINCARE DAY & NIGHT?

Our Braincare Day and Night duo pack offers significant savings compared to buying each ingredient separately. Giving you the full benefits of comprehensive formulas at a fraction of the cost.

OTHER SUPPLEMENTS

L-Tyrosine

£12.06
Ginkgo Biloba

£13.63
Bacopa Monnieri

£7.59
Siberian Ginseng

£4.97
Pine Bark

£7.93
Vitamin B Complex

£9.04
Iron Bisglycinate

£6.51
Lions Mane

£22.02
Bamboo Extract

£0.47
L Carnitine Tartrate

£18.81
KSM-66® Ashwagandha

£9.03
L-Theanine

£20.41
Montmorency Cherry

£7.93
Lavender

£8.65
Inulin (FOS)

£2.18
Lemon Balm

£3.58
Magnesium Bysglycinate

£8.21
Bamboo Extract

£0.47
Zinc Bysglycinate

£3.92
Chromium

£1.79
Vitamin D3

£9.82
Lactospore®

£14.83

TOTAL:

£193.85

NOOPS SAVINGS = £122.85

WHY WILL THE NOOPS NOOTROPICS SUPPLEMENTS WORK WHEN OTHERS FAILED?

Formulated By Shona Wilkinson

Our noops nootropics Braincare day and night vitamins and supplements were formulated by Shona Wilkinson. Shona is a member of the Professional Associations BANT (British Association for Nutrition and Lifestyle Medicine) and CNHC (Complementary and Natural Healthcare Council) as well as the Royal Society for Medicine.

Approved and Supported By Leading Nutritionists

Our supplements have been reviewed by leading nutritionists. Read reviews here

Science Backed

We only use ingredients that are backed by studies. Our ingredients are approved by the NHC and EFSA or have several clinical studies. See the clinical studies here

High Potency Premium Ingredients

Our carefully selected ingredients are always of premium quality and in the most bioavailable form which means that they are more easily absorbed by the body allowing them to work more effectively and deliver better results for your brain health and performance.

No Nasties

Noops SlowFlo® manufacturing process ensures freshness and consistency. This careful approach eliminates the need for fillers, binders or flow agents. A clean formulation with only the active ingredients in a vegan capsule. Everything you need and nothing else.

Nicola tappenden

a note from our founder

I was diagnosed with Attention Deficit Hyperactivity Disorder (ADHD) when I was 41, up until this point I have had a life time of feeling different from those around me. Feeling different is an incredibly lonely place to live. My mental health has lead to more emotional breakdowns than I can count and my loved ones have suffered as a result.

ADHD isn’t all bad. I understand now that my brain is special. My brain is brave, creative and kind and I wanted to put all of this to good use. As my life started to make sense I made it my purpose to help support women like myself by working with the best experts to create noops nootropics. I am beyond proud of what we have achieved.

INCREASED ENERGY

GAIN FOCUS

IMPROVE MOOD

Nutritional Information	Per 2 Capsules	Recommended Daily Intake
Vitamin B5	20mg	333%
Vitamin B3	16mg	100%
Vitamin B6	10mg	714%
Vitamin B2	2.8μg	200%
Vitamin B1	1.1μg	100%
Vitamin B7 (as D-Biotin)	200μg	400%
Vitamin B9	200mg	100%
Vitamin B12	12.5mg	500%
Iron	14mg	100%
Ginkgo Biloba (from 150mg of 50:1 extract)	7500mg	*
Siberian Ginseng (from 100mg of 25:1 extract)	2500mg	*
L-Tyrosine	800mg	*
Lions Mane (from 100mg of 5:1 extract)	500mg	*
Bacopa Monnieri (from 15mg of 12:1 extract)	180mg	*
Pine Bark (from 7.5mg of 20:1 extract)	150mg	*
L-Carnitine	100mg	*
Bamboo Extract	90mg	*

Nutritional Information	Per 2 Capsules	Recommended Daily Intake
Vitamin D3	25μg	500%	-
Magnesium	56.25mg	15%	-
Zinc	20mg	200%	-
Chromium	200μg	500%	-
KSM-66® Ashwagandha (from 50mg of 12:1 extract)	600mg	*	-
L-Theanine	150mg	*	-
Montmorency Cherry (from 150mg of 10:1 extract)	1500mg	*	-
Lavender	150mg	*	-
Inulin (FOS)	100mg	*	-
Bamboo Extract	56mg	*	-
Lemon Balm (from 42.5mg of 4:1 extract)	170mg	*	-
LactoSpore®	1 billion CFU	*