The science

Many ingredients in our Noops formulations are approved by the NHC (Great Britain Nutrition & Health Claims). For all other ingredients, we still have the science, we've included clinical studies for your reference.
INGREDIENT RESEARCH
Discover the scientific evidence and research behind our premium ingredients.

Zinc

STRONG EVIDENCE
Zinc inhibits N-methyl-D-aspartate (NDMA) receptors. This is important because NDMA receptors contribute elevated glutamatergic neurotransmission which depression is characterised by. Which is why many studies have focused on zinc and mental health.
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8

Claims &

Studies

Ginkgo Biloba

STRONG EVIDENCE
Ginkgo is often used as a dietary supplement for cognitive improvement. Many studies are focused on how Gingko can improve cognitive function in healthy middle-aged people, older people and healthy younger people.
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14

Claims &

Studies

Magnesium Glycinate

SCIENTIFIC EVIDENCE
Magnesium is an essential dietary nutrient, studies of which indicate it may normalise age-related changes in sleep patterns or improve sleep for those who have insomnia. As well as reduce frequency and intensity of migraine.
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12

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Studies

L-Theanine

Strong Evidence
Current evidence indicates that Theanine may help reduce stress and anxiety in people experiencing acutely stressful situations. Some smaller studies have also found that L-theanine might lower depression and anxiety scores in healthy people.
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Studies

Vitamin D

Strong Evidence
Vitamin D is the “sunshine vitamin” and sunshine is implicated in mood. So it makes sense that researchers have intently explored vitamin D supplementation for depression and other low mood related conditions.
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Studies

Vitamin B6

Strong Evidence
Vitamin B6 is important for the synthesis of many neurotransmitters, including GABA, serotonin, dopamine, noradrenalin, histamine, glycine, and d-serine, indicating that vitamin Research suggest that B6 supplementation may enhance many neurotransmitter systems.
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Studies

Vitamin B12

Strong Evidence
Vitamin B12 is often used for general fatigue and might benefit people with myalgic encephalomyelitis (chronic fatigue syndrome) (ME/CFS). One study found that vitamin B12 improved symptoms of fatigue in two thirds of people with ME/CFS.
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4

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Studies

Ashwagandha

Strong Evidence
Ashwagandha is best known for its anxiolytic (anti-anxiety) and stress-relieving effects. It also seems to reduce cortisol levels. A growing body of evidence supports the efficacy of ashwagandha for improving total sleep time and sleep quality
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Studies

Lemon Balm

Strong Evidence
Melissa officinalis (Lemon Balm) has been traditionally used for improving cognition, and reducing stress and anxiety. Theoretically calmness inducing agents should help with sleep. Not surprisingly these are the areas covered by studies.
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12

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Studies

Lactospore Probiotic

Strong Evidence
Lactospore is a patented and clinically studied strain of Bascillus coagulans MTCC 5856 from Sabinsa. Recent studies are recognising the relationship between the gut-brain axis and resilience and stress. It appears that the gut biome may be associated with psychiatric conditions.
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5

Studies

Iron

SCIENTIFIC EVIDENCE
Iron is an essential element for brain development and function. Studies focus on neurotransmitter synthesis, uptake and degradation. All of which are involved in behaviour, memory, learning and sensory systems.
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9

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Studies

Bacopa Extract

SCIENTIFIC EVIDENCE
Bacopa monnieri is commonly used in Ayurvedic medicine. Studies investigate the impact it is thought to have on cognitive function, memory, stress relief, anxiety, general mood and vitality.
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12

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Studies

Lions Mane

SCIENTIFIC EVIDENCE
This mushroom has recently gained popularity for its potential neuroprotective and antioxidant properties. This has prompted experts to look at its potential for neurogenerative conditions and cognitive decline.
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10

Studies

Pine Bark Extract

SCIENTIFIC EVIDENCE
Research suggests that Pine Bark enhances brain function through antioxidant support and improved cerebral blood flow.
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Studies

Vitamin B1 (Thiamine)

SCIENTIFIC EVIDENCE
Vitamin B1 Thiamine deficiency in the brain has been implicated in dementia and symptoms of depression. Study by experts are looking into how Thiamine can support brain function.
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Studies

Vitamin B5 (Pantothenic Acid)

SCIENTIFIC EVIDENCE
This is one of the B vitamins critical in the formation of Co-enzyme A, that helps enzymes in the body to function and for general energy production. Studies look into the role that pantothenic acid has in the synthesis of neurotransmitters.
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Studies

Vitamin B7 (Biotin)

SCIENTIFIC EVIDENCE
Vitamin B7 plays an important role in cell regulation which is crucial for the brain via neurotransmitters. This has led to studies focusing on how B vitamins play a regulatory role in memory and learning.
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Studies

Vitamin B2 (Riboflavin)

SCIENTIFIC EVIDENCE
Neuroinflammation is a significant risk factor for cognitive dysfunction. Studies into Vitamin B2 look at how Riboflavin improves cognitive impairment via its anti-inflammation and anti-oxidative stress properties.
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5

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Studies

L-Tyrosine

SCIENTIFIC EVIDENCE
The main benefits of L-tyrosine relate to catecholamines (dopamine) in the brain which may become depleted during stressful situations. Multiple studies have demonstrated it may prevent cognitive decline.
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7

Studies

Sage Leaf (Salvia Officinalis)

SCIENTIFIC EVIDENCE
Improves mental performance. Helps with working memory. Supports good cognitive function.
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7

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Studies

Siberian Ginseng

SCIENTIFIC EVIDENCE
Siberian ginseng is an adaptogen compound, that is commonly used in traditional medicine to combat fatigue. It is also thought to impact on cognition, stress and neuroprotection as evidenced by a number of studies.
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Studies